Define a consumer and give two examples.
A consumer is the one who purchases the product for his/her own need and uses or consumes it. A consumer cannot resell the good, product, or service but can consume it to earn his/her livelihood and self-employment. Any single or group of person, other than the buyer who buys the product or services, consumes the product by seeking his/her permission falls under the category of a consumer. In simpler words, the consumer can be termed as the end-user of the goods or services.
Example: Take a kid who recently got candy from his dad. Even though his dad was the customer who bought the candy, this child is the consumer who ends up consuming the product.