Consumer Advocate: Businesses Are Typically Motivated Primarily by the Desire to Make as Great a Profit as Possible, and Advertising Helps Businesses to Achieve this Goal. - Logical Reasoning


The question in this section is based on the reasoning contained in brief statement or passages. For the question, more than one of the choices could conceivably answer the question. However, you are to choose the best answer; that is, the response that most accurately and completely answer the question. You should not make assumptions that are by common sense standards implausible, superfluous or incompatible with the passage.

Consumer advocate: Businesses are typically motivated primarily by the desire to make as great a profit as possible, and advertising helps businesses to achieve this goal. But it is clear that the motive of maximizing profits does not impel businesses to present accurate information in their advertisements. It follows that consumers should be skeptical of the claims made in advertisements. Each of the following, if true. would strengthen the consumer advocates is argument EXCEPT:


  • Businesses know that they can usually maximize their profits by using inaccurate information in their advertisements.

  • Businesses have often included inaccurate information in their advertisements.

  • Many consumers have a cynical attitude toward advertising.

  • Those who create advertisements are less concerned with the accuracy than with the creativity of advertisements.



Many consumers have a cynical attitude toward advertising.


The argument states that businesses maximize their profits through advertisements that generally carry inaccurate information. Thus, consumers should be wary of such advertisements. Only 'Many consumers have a cynical attitude toward advertising' does not strengthen this argument since it states that consumers have a cynical attitude towards advertisements. This statement does not affect the argument at all and hence is the correct choice. 

Concept: Critical Reasoning (Entrance Exam)
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