What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
Marketing is the process through which goods and services move from producer to customer. It helps in :-
- Identification selection and development of product
- Pricing the product
- Selection of distribution channel
- Development and implementation of promotional strategies
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Solution What is Marketing? What Functions Does It Perform in the Process of Exchange of Goods and Services? Explain. Concept: Concept of Marketing.