Company X is facing a lot of problems these days. It manufactures white goods like washing machines, microwave ovens, refrigerators and air conditioners. The company’s margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales targets and marketing blames production department for producing goods, which are not of good quality meeting customers’ expectations. The finance department blames both production and marketing for declining return on investment and bad marketing. State the quality of management that the company is lacking? What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?
Coordination is missing in the management.The production, marketing, and finance department are not working together to achieve the goals of the organizations.This has led to a fall in market share and investment.
The organization must improve its coordination. It would help to bind together different department’s activities.The goals could be met more efficiently.