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Answer the Following Question. What is Meant by 'Marketing Management'? - Business Studies

Short Note

Answer the following question.
What is meant by 'Marketing Management'?

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Solution

According to American Management Association, marketing management is defined as ‘the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals’. Activities involved in marketing management comprise planning, organising, directing, and controlling.

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