Advertisement Remove all ads
Advertisement Remove all ads
Short Note
Answer the following question.
What is meant by 'Marketing Management'?
Advertisement Remove all ads
Solution
According to American Management Association, marketing management is defined as ‘the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals’. Activities involved in marketing management comprise planning, organising, directing, and controlling.
Concept: Concept of Marketing Management
Is there an error in this question or solution?
Advertisement Remove all ads
Advertisement Remove all ads