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Answer the Following Question. Give the Meaning of 'Physical Distribution' as an Element of the Marketing Mix. - Business Studies

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Short Note

Answer the following question.
Give the meaning of 'Physical Distribution' as an element of the Marketing Mix.

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Solution

Physical distribution refers to the process of making the goods and services available at the right place and at the right time so that the consumers can easily purchase the goods without any delay. It involves deciding the channels of distribution through which the products would be moved from the place of production to the place of consumption.

Concept: Concept of Physical Distribution
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