A firm has the cost function `C = x^3/3 - 7x^2 + 111x + 50` and demand function x = 100 – p.
(i) Write the total revenue function in terms of x.
(ii) Formulate the total profit function P in terms of x.
(iii) Find the profit-maximizing level of output x.
Solution
Given cost function is : `C (x) = x^3/3 - 7x^2 + 111x + 50`
and demand function is : ` x = 100 - P ⇒ P = 100 -x`
(i) Revenue function, `"R" (x) = Px = x (100 - x ) = 100 x - x^2` ...(i)
(ii) Profit function, `"P"(x)` = Revenue - Cost
= R (x) - C (x)
= `100x - x^2 - x^3/3 + 7x^2 - 111x - 50`
= `- x^3/3 + 6x^2 - 11x - 50` ...(ii)
(iii) Diffeerentiate equation (ii) w.r.t. x, we have
`(dP)/(dx)` =- x2 + 12x - 11 .....(iii)
Now, `(dP)/dx `= 0 ⇒ -x2 + 12x - 11 = 0 ⇒ x2 - 12x + 11 = 0
⇒ (x - 1) (x - 11) = 0 ⇒ x = 1, 11
Again differentiate equation (iii), we have
`(d^2P)/(dx^2)` = 12 - 2x
At x = 1, `(d^2P)/dx^2 = 10 ⇒ (d^2P)/dx^2 > 0 ("Minimum value")`
At x = 11, `(d^2P)/dx^2 = -10 ⇒ (d^2P)/dx^2 < 0 ("Maximum value")`
Hence, the profit is maximum when output (x) is 11.