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Bachelor of Mass Media (Advertising)

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CourseBachelor of Mass Media (Advertising)  
LevelBachelor/Graduate
Length3 years full time

Subjects and Resources

 Syllabus Video Tutorials Question Papers Question Answers Books
Subject
Compulsory subjects
Effective Communication Skills 1 (from 2011)
Fundamentals of Mass Communication (from 2011)
Introduction to Computers (from 2011)
Landmark Events in 20th Century History of World, India and Maharashtra (from 2011)
Introduction to Sociology, the Sociology of News and Social Movements in India (from 2011)
Introduction to Economics (from 2011)
 Syllabus Video Tutorials Question Papers Question Answers Books
Subject
Compulsory subjects
Effective Communication Skills 2 (from 2011)
Political Concepts and the Indian Political System (from 2011)
Principles of Management and Marketing (from 2011)
Introduction to Psychology (from 2011)
An Introduction to Litterateurs (from 2011)
Translation Skills (from 2011)
 Syllabus Video Tutorials Question Papers Question Answers Books
Subject
Compulsory subjects
Introduction to Creative Writing (from 2012)
Introduction to Culture Studies (from 2012)
Introduction to Public Relations (from 2012)
Introduction to Media Studies (from 2012)
Understanding Cinema (from 2012)
Advanced Computers (from 2012)
 Syllabus Video Tutorials Question Papers Question Answers Books
Subject
Compulsory subjects
Introduction to Advertising (from 2012)
Introduction to Journalism (from 2012)
Print Production and Photography (from 2012)
Radio and Television (from 2012)
Mass Media Research (from 2012)
Organisational Behaviour (from 2012)
 Syllabus Video Tutorials Question Papers Question Answers Books
Subject
Compulsory subjects
Advertising in Contemporary Society (from 2013)
Copywriting (from 2013)
Advertising Design (Project Paper) (from 2013)
Consumer Behaviour (from 2013)
Media Planning and Buying (from 2013)
Brand Building (from 2013)
 Syllabus Video Tutorials Question Papers Question Answers Books
Subject
Compulsory subjects
Advertising and Marketing Research (from 2013)
Legal Environment and Advertising Ethics (from 2013)
Financial Management for Marketing and Advertising (from 2013)
Agency Management (from 2013)
The Principles and Practice of Direct Marketing (from 2013)
Contemporary Issues (from 2013)

Eligibility Requirement

A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed 12th. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream.

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