Principles and Functions of Management
Nature and Significance of Management
Principles of Management
Management and Business Environment
- Concept of Directing
- Importance of Directing
- Elements of Directing
- Concept of Supervision
- Function of a Supervisor
- Concept of Motivation
- Maslow’s Hierarchy of Needs
- Motivation - Financial and Non Financial Incentives
- Concept of Leadership
- Leadership - Styles
- Concept of Communication
- Formal and Informal Communication
- Barriers to Effective Communication
- How to Overcome the Barriers
- Principles of Directing
Business Finance and Marketing
- Concept of Financial Management
- Role and Objectives of Financial Management
- Financial decisions - investment
- Financial Decisions - Financing and Dividend
- Concept of Financial Planning
- Importance of Financial Planning
- Concept of Capital Structure
- Concept of Fixed and Working Capital
- Factors Affecting Fixed and Working Capital Requirements
- Concept of Marketing
- Concept of Selling
- Concept of Marketing Management
- Marketing Functions
- Marketing Management Philosophies
- Concept of Marketing Mix
- Elements of Marketing Mix
- Nature of Product
- Product - Branding
- Product - Labelling
- Product Mix - Packaging
- Concept of Price (Marketing)
- Factors Determining Price
- Concept of Physical Distribution
- Components of Physical Distribution
- Role of Physical Distribution
- Meaning of Channels of Distribution
- Types of Channels of Distribution
- Choice of Channels - Factors Determining
- Concept of Promotion (Marketing)
- Elements of Promotion Mix
- Role of Promotion (Marketing)
- Concept of Advertising (Marketing)
- Role of Advertising
- Objections Against Advertising
- Concept of Personal Selling
- Qualities of a Good Salesman
- Concept of Sales Promotion
- Techniques of Sales Promotion
- Concept of Public Relations
- Role of Public Relations
- Role of Marketing
- Concept of Consumer Protection
- Consumer Protection Act 1986 (COPRA)
- Meaning of Consumer
- Consumer Rights and Responsibilities
- Legal Redressal Machinery Under Consumer Protection Act 1986
- Remedies Available to the Consumer Under Consumer Protection Act 1986
- Consumer Awareness
- Role of Consumer Organizations and Non-governmental Organizations (NGOs)
- Legal Protection to Consumers
- Meaning and procedure
Read the following text and answer the following question on the basis of the same:
Mr. Vikas Goel is an H.R. Manager of “Sanduja Furniture Private Limited.” At the beginning of the new year he anticipated that the company will need 30 new additional persons to fill up different vacancies. He gave an advertisement in the newspaper inviting applications for filling up different vacant posts. As many as 120 applications were received. The same were scrutinized. Out of these, conditions of 15 applicants were not acceptable to the company. Letters of regret, giving reasons, were sent to them. The remaining candidates were called for preliminary interview. The candidates called for were asked to fill up blank application forms. Thereafter, they were given four tests.
The objective of the first test was to find out how much interest the applicant takes in his work.
The objective of the second test was to find out ‘specialization’ of the applicant in any particular area.
Third test aimed at making sure whether the applicant was capable of learning through training or not.
The purpose of the fourth test was to find out how much capability a person has to mix up with other persons, and whether he can influence other persons and get influenced by them.
From the given lines, ‘Out of these, conditions of 15 applicants were not acceptable to the company.’ Letters of regret, giving reasons, were sent to them.
Which aspect of staffing is highlighted in the statement?
Ashish, the Marketing Head, Raman, the Assistant Manager and Jyoti, the Human Resource Manager of 'Senor Enterprises Ltd.' decided to leave the company. The Chief Executive Officer of the company called Jyoti the Human Resource Manager and requested her to fill up the vacancies before leaving the organisation. Informing that her subordinate Miss Alka Pandit was very competent and trustworthy, Jyoti suggested that if she could be moved up in the hierarchy, she would do the needful. The Chief Executive Officer agreed for the same. Miss Alka Pandit contacted 'Keith Recruiters' who advertised for the post of marketing head for 'Senor Enterprises Ltd., They were able to recruit a suitable candidate for the company. Raman's vacancy was filled up by screening the database of unsolicited applications lying in the office.
a. Name the internal/external sources of recruitment used by 'Senor Enterprises Ltd.' to fill up the above state vacancies.
b. Also state any one merit of each of the above identified source of recruitment.
A company, Xylo limited, is setting up a new plant in India for manufacturing auto components. India is a highly competitive and cost effective production base in this sector. Many reputed car manufacturers source their auto components from here. Xylo limited is planning to capture about 40% of the market share in India and also export to the tune of at least ` 50 crores in about 2 years of its planned operations. To achieve these targets it requires a highly trained and motivated work force. You have been retained by the company to advise it in this matter. While giving answers keep in mind the sector the company is operating.
a. Outline the process of staffing the company should follow.
b. Which sources of recruitment the company should rely upon. Give reasons for your ecommendation.
c. Outline the process of selection the company should follow with reasons.