Stakeholders in Commercial Organisations
Distinction Between Stakeholders and Customers
Internal and External Stakeholders
Expectations of Stakeholders – Employers (Owners and Managers), Employees, Associates, and the General Public
Product and Service
Advertising and Sales Promotion
Sales and the Selling Process
Finance and Accounting
Capital and Revenue
Final Accounts of a Sole Trader
Fundamental Concept of Cost (Direct, Variable, Etc.)
Sources of Finance
Recruitment, Selection and Training
Simple Understanding of Industrial Relations
Logistics and Insurance
Striving for a Better Environment
Financial Fraudulent Practices
Meaning and Types
Interpersonal Skills in Communication
- Long term: Meaning of shares (Types; preference and equity) and debentures, differences between the two.
- Short term: loans from commercial banks (cash credit, overdraft, discounting of bills – meaning only).
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