Services

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Topics

  • Introduction
  • Meaning
  • Definition
  • Philip Kotler
  • American Marketing Association
  • Features of services
  • Intangibility
  • Inseparability
  • Inconsistency
  • Perishability
  • Non-transferability
  • Consumer participation
  • Banking
  • Education
  • Educational Loans 
  • Health
  • Communication
  • Transport
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