Understanding the Basics of Markets and Marketing
Definition of Markets and Marketing
Difference Between a Product and a Service (With Examples)
Understanding 4 ‘P’S– Product, Price, Place and Promotion.
Advertising and Brand Promotion
Sales and the Selling Process
Elementary Understanding of Generally Accepted Accounting Principles (GAAP)
Principles of Financial Accounting and Reporting
Fundamental Concept of Cost (Direct, Variable Etc.).
Understanding Human Resources
Importance of Human Resource in a Commercial Organization
Commonly Used Methods of Recruitment, Selection and Training
Development of Public Relations
Meaning, Nature, Scope of Public Relations
Elements of Public Relations
History of Public Relations and Present Status
Ethics in Public Relations
Issues of the Environment
Community Participation and Public Awareness Programmes for Ecological Restoration and Conservation like the Chipco Andolan (Movement).
- Meaning of receipt and payment account
- Features of receipt and payment account
- Uses of receipt and payment account
- Differences in receipt and payment account
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