Principles and Functions of Management
Nature and Significance of Management
Principles of Management
Management and Business Environment
- Concept of Directing
- Importance of Directing
- Elements of Directing
- Concept of Supervision
- Function of a Supervisor
- Concept of Motivation
- Maslow’s Hierarchy of Needs
- Motivation - Financial and Non Financial Incentives
- Concept of Leadership
- Leadership - Styles
- Concept of Communication
- Formal and Informal Communication
- Barriers to Effective Communication
- How to Overcome the Barriers
- Principles of Directing
Business Finance and Marketing
- Concept of Financial Management
- Role and Objectives of Financial Management
- Financial decisions - investment
- Financial Decisions - Financing and Dividend
- Concept of Financial Planning
- Importance of Financial Planning
- Concept of Capital Structure
- Concept of Fixed and Working Capital
- Factors Affecting Fixed and Working Capital Requirements
- Concept of Marketing
- Concept of Selling
- Concept of Marketing Management
- Marketing Functions
- Marketing Management Philosophies
- Concept of Marketing Mix
- Elements of Marketing Mix
- Nature of Product
- Product - Branding
- Product - Labelling
- Product Mix - Packaging
- Concept of Price (Marketing)
- Factors Determining Price
- Concept of Physical Distribution
- Components of Physical Distribution
- Role of Physical Distribution
- Meaning of Channels of Distribution
- Types of Channels of Distribution
- Choice of Channels - Factors Determining
- Concept of Promotion (Marketing)
- Elements of Promotion Mix
- Role of Promotion (Marketing)
- Concept of Advertising (Marketing)
- Role of Advertising
- Objections Against Advertising
- Concept of Personal Selling
- Qualities of a Good Salesman
- Concept of Sales Promotion
- Techniques of Sales Promotion
- Concept of Public Relations
- Role of Public Relations
- Role of Marketing
- Concept of Consumer Protection
- Consumer Protection Act 1986 (COPRA)
- Meaning of Consumer
- Consumer Rights and Responsibilities
- Legal Redressal Machinery Under Consumer Protection Act 1986
- Remedies Available to the Consumer Under Consumer Protection Act 1986
- Consumer Awareness
- Role of Consumer Organizations and Non-governmental Organizations (NGOs)
- Legal Protection to Consumers
Give any two characteristics of 'Organisational Climate' that influence the behaviour of individuals and act as a non-financial incentive?
Rahim was working in an enterprise on daily wages basis. It was difficult for him to fulfil the basic needs of his family. His daughter fell ill. He had no money for his daughter's treatment. To meet the expenses of her treatment, he participated in a cycle race and won the prize money. The cycle company offered him a permanent pensionable job which he happily accepted
- By quoting the lines from the above para identify the needs of Rahim that are satisfied by the offer of Cycle Company.
- Also, explain two other needs of Rahim followed by above that are still to be satisfied.
A reputed hostel, GyanPradan provides medical aid and free education to children of its employees. Which incentive is being highlighted here? State its category and name any two more incentives of the same category.
Answer the following question.
State 'Job Enrichment' and 'Employee Participation' as non-financial incentives. How do they motivate employees?
Answer the following question:
Ram Murthy, the CEO of ‘Goodcare Hospitals’, a leading chain of hospitals, decided to reward the good work of the doctors of his organisation. For this, he instituted two running trophies. A ‘Healthcare Achievers Trophy’ to acknowledge and appreciate the tireless efforts of the doctors who rendered selfless services to the patients and another ‘Beti Bachao Trophy’ to recognise the outstanding work done by the doctors in saving the girl child.
The CEO also wanted to improve the health services in rural areas all over the country. He decided that all doctors must work in rural areas for at least six months. He also decided that the paramedical staff should be employed locally.
(1) Identify the incentive provided by ‘Goodcare Hospitals’ to its doctors through running trophies
(2) Which needs of the doctors will be satisfied through the incentive identified in part (a)? State.
(3) State any two values that the CEO of ‘Goodcare Hospitals’ is trying to communicate to society.