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Introduction to Social Influence and Group Processes

Topics

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  • how people try to change others’ behaviour;
  • social norms;
  • conformity and obedience - factors affecting them.
  • What is meant by social norms - why people conform to social norms and why they digress;
  • factors affecting Conformity and Obedience.
  • Asch's study on conformity;
  • why and when people obey others -Milgram's experiment
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