Principles and Functions of Management
Nature and Significance of Management
Principles of Management
Management and Business Environment
- Concept of Directing
- Importance of Directing
- Elements of Directing
- Concept of Supervision
- Function of a Supervisor
- Concept of Motivation
- Maslow’s Hierarchy of Needs
- Motivation - Financial and Non Financial Incentives
- Concept of Leadership
- Leadership - Styles
- Concept of Communication
- Formal and Informal Communication
- Barriers to Effective Communication
- How to Overcome the Barriers
- Principles of Directing
Business Finance and Marketing
- Concept of Financial Management
- Role and Objectives of Financial Management
- Financial decisions - investment
- Financial Decisions - Financing and Dividend
- Concept of Financial Planning
- Importance of Financial Planning
- Concept of Capital Structure
- Concept of Fixed and Working Capital
- Factors Affecting Fixed and Working Capital Requirements
- Concept of Marketing
- Concept of Selling
- Concept of Marketing Management
- Marketing Functions
- Marketing Management Philosophies
- Concept of Marketing Mix
- Elements of Marketing Mix
- Nature of Product
- Product - Branding
- Product - Labelling
- Product Mix - Packaging
- Concept of Price (Marketing)
- Factors Determining Price
- Concept of Physical Distribution
- Components of Physical Distribution
- Role of Physical Distribution
- Meaning of Channels of Distribution
- Types of Channels of Distribution
- Choice of Channels - Factors Determining
- Concept of Promotion (Marketing)
- Elements of Promotion Mix
- Role of Promotion (Marketing)
- Concept of Advertising (Marketing)
- Role of Advertising
- Objections Against Advertising
- Concept of Personal Selling
- Qualities of a Good Salesman
- Concept of Sales Promotion
- Techniques of Sales Promotion
- Concept of Public Relations
- Role of Public Relations
- Role of Marketing
- Concept of Consumer Protection
- Consumer Protection Act 1986 (COPRA)
- Meaning of Consumer
- Consumer Rights and Responsibilities
- Legal Redressal Machinery Under Consumer Protection Act 1986
- Remedies Available to the Consumer Under Consumer Protection Act 1986
- Consumer Awareness
- Role of Consumer Organizations and Non-governmental Organizations (NGOs)
- Legal Protection to Consumers
Read the following text and answer the following question on the basis of the same:
Mr. Vikas Goel is an H.R. Manager of “Sanduja Furniture Private Limited.” At the beginning of the new year he anticipated that the company will need 30 new additional persons to fill up different vacancies. He gave an advertisement in the newspaper inviting applications for filling up different vacant posts. As many as 120 applications were received. The same were scrutinized. Out of these, conditions of 15 applicants were not acceptable to the company. Letters of regret, giving reasons, were sent to them. The remaining candidates were called for preliminary interview. The candidates called for were asked to fill up blank application forms. Thereafter, they were given four tests.
The objective of the first test was to find out how much interest the applicant takes in his work.
The objective of the second test was to find out ‘specialization’ of the applicant in any particular area.
Third test aimed at making sure whether the applicant was capable of learning through training or not.
The purpose of the fourth test was to find out how much capability a person has to mix up with other persons, and whether he can influence other persons and get influenced by them.
The purpose of the fourth test was to find out how much capability a person has to mix-up with other persons, and whether he can influence other persons and get influenced by them.
Which tests is indicated in this situation.
The workers of a factory are unable to work on new machines and always demand for help of supervisor. The Supervisor is overburdened with their frequent calls. Suggest the remedy. ( Hint: training)
The quality of production is not as per standards. On investigation it was observed that most of the workers were not fully aware of the proper operation of the machinery. What could be the way to improve the quality of production to meet the standards? (training).
Answer the following question.
‘Moga Industries Ltd,’ approached a well-established university in the city of Madurai to recruit qualified personnel for various technical and professional jobs. They selected Tanya, Ritu, Garima, and Chetan for various Vacancies in the organisation.
After the selection and placement, 'Moga Industries Ltd,’ felt the need to increase the skills and abilities, and the development of a positive attitude of the employees to perform their specific jobs better. The company also realised that learning new skills would improve the job performance of the employees. Hence, the company decided to take action for the same.
1) Name the step of the staffing process regarding which the company decided to take action.
2) State the benefits of the action to ‘Moga Industries Ltd.'