Topics
Understanding the Basics of Markets and Marketing
Definition of Markets and Marketing
Difference Between a Product and a Service (With Examples)
Understanding 4 ‘P’S– Product, Price, Place and Promotion.
Advertising and Brand Promotion
Sales and the Selling Process
Understanding Finance
Elementary Understanding of Generally Accepted Accounting Principles (GAAP)
Principles of Financial Accounting and Reporting
Banking
Fundamental Concept of Cost (Direct, Variable Etc.).
Understanding Human Resources
Importance of Human Resource in a Commercial Organization
Commonly Used Methods of Recruitment, Selection and Training
Development of Public Relations
Meaning, Nature, Scope of Public Relations
Elements of Public Relations
History of Public Relations and Present Status
Ethics in Public Relations
Issues of the Environment
Consumer Education
Community Participation and Public Awareness Programmes for Ecological Restoration and Conservation like the Chipco Andolan (Movement).
- Fundamental duties and value education.
- Use of cloth bags, organic manure, clean surroundings, respect for other people’s things, developing an ethical environmental consciousness e.g., refusing the use of polybags, styrofoam containers, etc.; reusing plastic and glass containers; recycling: e.g., paper – this
will reduce demand on wood and save trees.
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