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Vyavsayik Adhyan Class - 12 (Hindi)

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By Singla R.K (Author)
M.R.P 357/-
357
-
Product Description

(Part—A: Principles and Functions of Management)
Unit - 1
1. (Management: An Introduction)
2. (Management as Science, Art and Profession)
3. (Levels and Functions of Management)
4. (Coordination: Concept and Importance)
Unit - 2
1. (Principles of Management: Concept and Significance)
2. (Scientific Management: Principles and Techniques)
Unit - 3
1. (Business Environment: Importance and Dimensions)
Unit - 4
1. (Planning and Types of Plans)
Unit - 5
1. (Organising: Importance and Process)
2. (Organization Structure: Functional and Divisional)
3. (Delegation and Decentralization: Concept and Importance)
Unit - 6
1. (Staffing: Concept and Importance)
2. (Recruitment : Concept and Sources)
3. (Selection : Concept and Process)
4. (Training and Development: Concept and Importance)
Unit - 7
1. (Directing: Importance and Elements)
2. (Supervision: Concept and Functions)
3. (Motivation: Financial and Non-Financial Incentives)
4. (Leadership: Concept and Styles)
5. (Communication: Concept, Types and Barriers)
Unit - 8
1. (Controlling : Concept and Process) (Part—B: Business Finance and Marketing)
Unit - 9
1. (Financial Management, Financial Decisions and Financial Planning)
2. (Capital Structure: Concept)
3. (Fixed and Working Capital: Concept and Determinants)
Unit - 10
1. (Financial Market: Concept and Types)
2. (Trading Procedure on a Stock Exchange and SEBI)
Unit - 11
1. (Marketing, Marketing Management and Marketing Mix)
2. (Advertising: Concept, Role and Objections)

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